Dalai Lama Center for Peace and Education

Affinity Bridge provided invaluable counsel on ways to engage our audiences, raise our visibility and maintain momentum. Open-minded, creative, extremely professional and committed, these are but a few words that can describe Affinity Bridge.

Founded in 2005 in Vancouver but enjoying global visibility courtesy of its namesake, the Dalai Lama Center for Peace and Education is a non-profit organization with a mission to “educate the heart and foster compassion through creative learning, facilitating and applying research, and connecting people and ideas”. The Center holds the prestigious honor of being one of the very few institutions to which His Holiness has lent his name. Its mission is to educate the heart and foster compassion through creative learning, facilitating and applying research, and connecting people and ideas. In pursuit of this mission, the DLC develops and runs programs for teaching mindfulness, encouraging awareness of inner potential and creatively interpreting and applying the wisdom drawn from traditions around the world. It has brought in such world-renowned speakers as Daniel Goleman, Sir Ken Robinson, and of course His Holiness the Dalai Lama.

Challenge

In 2009, the DLC hosted the Vancouver Peace Summit: Nobel Laureates in Dialogue. This marked the Center’s boldest foray into international convenings of this type, and highlighted the need for it to embrace best practices in online communication and design. Today, social media is at the heart of its global reach and focus on youth; the DLC maintains an active Facebook page, YouTube channel and Twitter feed.

This switch to online engagement - an absolute necessity for an organization such as the DLC without its own permanent bricks & mortar presence -- quickly translated into a critical need to upgrade the architecture and capabilities of its website. 

Solution

From the very first conversation in 2009, the DLC had confidence in Affinity Bridge’s competence and expertise, and also recognized that the two groups shared common values and aspirations. The DLC wanted to better integrate social media content into its website and also consolidate its various web properties onto a single, easy to manage platform. 

Results

The new web site empowered the DLC to deliver a more impactful Summit, maintaining share of mind and serving as a vital clearinghouse for information and participant communication. The site enabled the DLC to amplify its voice by aggregating all of its event-related online and social media initiatives.  Post-Summit, the site is a faster, richer and more user-friendly platform for engaging the DLC’S audiences, raising its visibility and promoting its programs and services.