Pacific Wild: Protecting Wildlife and Habitats

Pacific Wild is a non-profit committed to defending wildlife and their habitat on Canada’s Pacific coast by developing and implementing conservation solutions in collaboration with First Nations communities, scientists, other organizations and individuals. 

the challenge

Low engagement

Pacific Wild had identified various concerns and pain points  with their website when they started working with Affinity Bridge. They wanted to differentiate themselves more from other organizations in their space and weren’t connecting with their target audience, so engagement was low.

In addition, the site content was difficult to navigate and it was clear that users’ objectives and needs were not well understood. Their visual assets and social media presence were underutilized, as well.


  • Pacific Wild


  • Environment


  • Strategy
  • User Experience
  • Design
  • Development


  • WordPress
Image of Pacific Wild site on a large and mobile screen.

the solution

Raising the bar

We redesigned and rebuilt using Elementor, a WordPress page-building and layout plugin that makes it easy for our clients to collaborate on content design. The new site is full of engaging photos and videos, and the Pacific Wild team are excited to work with a flexible content management system to regularly provide dynamic content in support of their important work.

Through the early phases of the project, we were able to take the lead on content strategy, as this would inform the new site’s information architecture and create logical site navigation and content hierarchy. With an updated design and reimagined user experience, the new Pacific Wild website uses the power of beautiful imagery and a storytelling to help serve their mission of protecting the Great Bear Rainforest. We are also proud to share that it was featured in the Elementor March sites of the month.

Next Project

You are in good company

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