Engaging by design.
Informed by the business and brand strategy, our goal is to build well-organized, accessible, and visually engaging experiences for audiences online. Using an evidence-based, empathetic approach to understanding user needs and behaviour, the results are impactful and intuitive.
User Research & Data Analysis
We tailor user research to each project, employing a variety of methods including analytics, heatmaps, surveys, interviews, journey mapping and user flows. Each method uncovers audience needs and pain points and informs the foundation for what we will design and build. Post-launch, we have the opportunity to further test and refine the experience based on how users engage with the platform and as their needs evolve.
Accessibility
Our team stays up-to-date with best practices and uses trusted tools to deliver the most accessible solutions for our clients. We embrace universal design, embedding accessibility considerations into our process to create digital experiences that are WCAG conformant.
Information Architecture (IA)
How your content is organized is a vital part of a user’s experience. We advocate for testing structures like navigation menus with real users using card sorting and tree testing exercises to surface content and behaviours that are the most important.
User Experience (UX) Strategy
Our research and information architecture work come together during UX design where we use wireframes and clickable prototypes to create a blueprint for the online experience. Accessibility continues to play a large role in this process as we simplify and optimize complex elements for an optimal user experience.
Visual Design
Carefully considered typography, compelling colour palettes and intriguing graphic design are key to all visual communications. From brand identities and print materials to digital platforms, we create visual languages that are modern, accessible and lasting. Our designs reflect your brand’s essence and resonate across all channels and mediums.
Responsive Website & App Design
From custom apps to responsive designs, our team ensures that all of our work displays beautifully and operates intuitively across common screen sizes and devices. While employing best practices in responsive design and accessibility, we deliver platforms that are easy to use.
Designing with empathy requires a shift from being self-serving to being of service, so that audience needs are not just understood, but at the core of all decisions.
